Research

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Research Shows Mobile Advertising Gets Your Business Noticed. Don't take our word for it. Read the research findings to the right to see how effective mobile advertising can be. These statistics were compiled from three different independent sources. (The Tranportation Advertising Council of America (TACA), The American Trucking Association and 3M, Arbitron/Edison Media Research National In-Car Study)

Mobile billboards have a 97% recall rate
96% of respondents said mobile is more effective than traditional outdoor advertising
91% of the target audience noticed text and graphics on truck advertising
75% of individuals develop an impression about a company or its products or services after seeing truck graphics
29% say outdoor advertising caused them to visit a retail store within a week
Americans report spending an average of 17.25 hours a week in car
Young men 18-34 spend an astonishing 23 hours per week in car
A significant amount of shopping occurs on the way home from work
Every year, commute times increase which is more exposure on the road than in the home

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